"...an identity borne of truth."
What is your identity? Not where you work or where you come from. Who are you?
Our society distorts our self-awareness to the point where we actually fail to find a legitimate answer. After a lifetime of living in this skin we still have trouble conceptualizing exactly what makes us real. Without the lipstick of posture and the mind-numbing qualities of consumption, what would it feel like to simply and truthfully realize the core of what makes me, me?
On a corporate level, we prefer to assuage the normalities of existence and push through the tide of what the world says we should be. Instead, always seeking a higher level of honestly and genuine evaluation of character in the most truthful way.
This is a non-negotiable.